Dare to be bold with the Preference Vivid Hair Color collection! Each of the 14 shades available offer radiant color and increased shine*. Yes, you read that right! *instrumental test **I was produced in a carbon neutral factory - L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealHair #LOrealHairColor #Preference #PreferenceVivid #WorthIt