To celebrate the release of their 'Denim' capsule collection, the @wethenew team offered @demassa.studio the opportunity to rework their denim jacket. A reinterpretation that finally saw the birth of a unique piece entitled #Footprint. The process was build around 3 major steps: deconstruction + reconstruction, embroidery and screen printing. @horah.inc was in charge of the visual identity elements, allowing to connect the 2 entities. What represents Wethenew better than a footprint? At De Massa, the desire to have a positive impact through creation has always been central. A reflection around the footprint we want to leave. 📸 @lebreso & @lewandz 🎨 @ateliergouache_ 🤝 @wethenew