PENNY ‘THE RIFT’ Seb Edwards’ brilliant new commercial for Penny highlights many social issues, which can not be ignored & which are causing physical and emotional cracks in our society. Displayed beautifully and powerfully by Anorak and Serviceplan. Agency: serviceplan Managing Director: Christoph Everke Managing Partner: Michael Jaeger Creative Director: Moritz Dornig Creative Director: Matthias Schuster Copywriter: Katharina King Account Manager: Alessia Scheffler Account Director: Frederike Striegel Account Manager: Marén Echtermeyer Executive Producer: Aisha Blackwell Producer: jennifer Meisels Production Company: ANORAK Film GmbH Director: Seb Edwards DOP Kasper Tuxen Production Designer: Kave Quinn Costume Designer: Fritzi Ngenci Supervisor: Adi Popescu Executive Producer: Christoph Petzenhauser Producer: Björn Krüger-Levy Production Service Company: ICON Films Time Based Arts VFX Supervisors: Stephen Grasso, Ben Cantor Grade: Lewis Crossfield 3D Team: Sam Osborne, Maxime Ponsart, Teodora Retegan, Chris Wood, Ashley West 2D Team: Ollie Ramsey, Will Robinson, Matt Shires, Miguel Wratten, Lucy Lawrence, Prince Yiadom, Jamie Crofts, Sarah Breakwell, Ria Shroff Grade Assist: Sharn Talbot, Max Ferguson-Hook