Have a preference for... pink? 💥The Preference Vivid Hair Color collection not only transforms your hair but also offers 3x shinier hair* and up to 8 weeks of radiance*. *instrumental test **I was produced in a carbon neutral factory - L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealHair #LOrealHairColor #Preference #PreferenceVivid #WorthIt