ITVX is ITV’s last big streaming gamble, but isn’t it just BritBox?⁠ ⁠ @ITV has spent nearly £200m on a last throw of the dice in the streaming space: but what is ITVX, @itvxofficial? And where does it leave the BritBox streaming service?⁠ ⁠ Read the full article – link in bio.⁠ ⁠ 📸: Nolly⁠ 📸: Tell Me Everything⁠ 📸: Litvinenko⁠ 📸: Without Sin⁠ 📸: Riches⁠ 📸: Stonehouse⁠ 📸: A Spy Among Friends⁠ ⁠ #ITV #Streaming #TV