After twenty years in the industry, my brother Steven and I started dreaming of something new: a brand that reflected home as we see it. Home should be a place of beauty, yes, but more than that, it should be place that inspires and empowers us. So, we set out to make the intangible, tangible. Meet Joon Loloi, an e-commerce brand offering home furnishings—including furniture, lighting, decor, and, of course, rugs—for every room and everyone. Inspired by our family’s Persian roots, Joon is a term of endearment. Your home is dear to you, so it’s dear to us. We can't wait to show you what we've been working on. Follow along @joonloloi or at joonloloi.com.