What's new about Living Proof's newly reformulated Shampoos + Conditioners? Introducing the Proprietary Amino Cleansing Complex 🧼 Now found in Living Proof's newly reformulated shampoos, this custom, plant derived, sulfate-free cleanser gently removes sweat, dirt, oil, product build-up, and pollution particles, all without stripping or drying out strands 💪. It gives Living Proof's shampoos a silky, luxurious lathering experience that rinses out easily for healthier hair that moves differently. Discover the difference at your next appointment! #livingproofinc #healthyhairmovement