SOFT CENTRE’s energetic new website, designed by the ever-talented @j0anshin , charms you to unfurl your own journey through the festival’s new dispersed multi-location format. Traversing between an intertangled, draggable festival program to an ever-moving artist carousel, each page is embedded with playful interactions that delineate the e-space. Resisting the vertically linear scroll consumption of web2.0 platforms, users are enticed to open pop ups of information, evoking a sense of discovery as you make sense of the entangled four day weekend. Follow each event’s unique artefact—crafted by @eek_now —to unpack UNFURL’s expansive lineup of music and artists 🌀🧩🤍