bm.richards
Oct 15
bby’s first social shoot 📸 I had the honor of leading the social shoot for Allure’s 2025 Best of Beauty Awards, and what struck me most was the unique beauty of our vanities—each one a reflection of who we are, a story of how we see ourselves, and a testament to the many ways beauty lives within us.
We brought our vision to life through three themes—daytime beauty, Sunday self-care, and date night—each highlighting this year’s winners alongside our stunning 2025 Best of Beauty cover. Being on set with @giancarlosk_ and @briannarengifo was such a joy. It’s incredible to see what comes to life when creativity and collaboration meet, each of us adding our own touch to turn an idea into something truly amazing! So happy to have shared this with our incredible beauty community, and eager to hopefully do some more lol.
PSA: You can get your hands on our 2025 Allure Best of Beauty cover today! If you’re in the soho area, be on the lookout 📖💄
bm.richards
Oct 15
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