Kate & Co. PR is thrilled to announce the agency will continue its more than 10-year relationship with @penfolds working with the Australian winemaker on Penfolds Victoria Derby Day as part of Melbourne Cup Carnival 2022. It comes after the agency helped to unveil the Penfolds Collection 2022 release during an out of this world experience at Venture Beyond by Penfolds in Sydney last month. Kate & Co. PR were engaged to assist with guest list management, which included a guest list of over 300 people, paid social strategy, and strategic media relations rollout, driving both pre-and post-publicity across print, online and radio. With extensive experience in race-day management, Kate & Co. PR will utilise the agency’s proven track record to support Penfolds in making this year’s Penfolds Victoria Derby Day better than ever!