Branding and Identity for Deveaux New York. The NY-based Fashion Label is redefining the American Standard of the Uniform for both men and women. With that in mind, we developed a newly constructed wordmark reminiscent of legacy editorial fashion brands that define our now-current landscape. Juxtaposed by an organic logomark with a distinct feeling of production, the brand begins to toe the line between classic and modern to arrive at a wardrobe that is authentically New York.