Who said vampires can’t drink a Roots 3? Today and through the weekend, in celebration of FX’s What We Do in the Shadows season 4 launch, we teamed up @theshadowsfx and @pressed to giveaway a free Vampire Drink for Mortals, aka Roots 3 juices, to customers in NY and LA at four of Presseds’ high traffic retail locations (Lafayette, Williamsburg, Century City and Abbot Kinney). To make this partnership fangtastic, we customized the pressed juices with limited edition collaboration labels, took over Pressed stores with branding and show signage and created branded social content #ShadowsFX #StreamOnHulu #pressed