WE CHANGED WHOLE FOODS’ STANCE ON ROBUSTA!! 😱 And by *WE* – we mean every one of us here!! We’re launching in Whole Foods on June 1!! 🚨 To celebrate this launch, our team will be at the grand opening of Whole Foods NoMad (63 Madison Avenue) on June 1st from 10AM-2PM to talk all things Vietnamese coffee and the Rise of Robusta. This is a truly historic moment for both Nguyen Coffee Supply and the specialty coffee industry as this product stocking marks the FIRST time that Whole Foods will be shelving transparently labeled 100% robusta coffee in stores. Since we launched in 2018, we’ve battled the resistance and stigma against robusta beans across the industry. (Swipe to see some rejections we’ve received over the years). We continued to proudly champion the robusta beans and fight for transparency AND inclusivity. We invested time and energy to educate, raise awareness, and change the narrative. AND NOW WE’RE TRULY CHANGING THE GAME!! Through this partnership, we are unlocking a pathway for robusta producers worldwide to elevate their product and strive for inclusion in the shelves of Whole Foods and similar national markets. Thank you so much @wholefoods for being a leader in this space and helping us change the game!! This is a major win for the Vietnamese Coffee Movement and The Robusta Pledge – as more consumers become aware of robusta coffee, we will see a shift in everything from transparent product labeling to physical inclusion on store shelves! THANK YOU FOR BEING ON THIS JOURNEY WITH US!! AHH LET’S GO!!! 🚀🥲💙