FERA was originally inspired by the golden era of skiing in the 1960s, a time when skiers dressed to conquer the slopes in style. Clothes needed to go from the mountain to the après scene seamlessly, and the aspirational sport evoked a certain glamour and mystique. Betty Tung wanted to capture that spirit with a beautifully tailored, well-priced line that was designed to turn heads. She relied on her industry knowledge to create pieces that were light yet warm, designed to seamlessly move with the body. She spent years fine-tuning her line, making pants sleeker, jackets more stunning, avoiding gimmicks, and always adding gorgeous details. #AAPIHM #AAPIHeritageMonth #Since1978