“Calm down, it’s just a sunny day.” That was the refrain from a small but powerful section of the British establishment this week, as temperatures in the U.K. topped 40°C (104°F) for the first time in recorded history. Conservative lawmaker John Hayes called people who worried about the heat “cowardly.” Rightwing newspaper the Daily Mail bemoaned the “Sunny day Snowflake Britain had a meltdown.” The Daily Express, offered a cheery spin on the U.K.’s famous wartime slogan: “It’s not the end of the world: just stay cool and carry on.” But the Blitz spirit couldn’t stop runways from melting at U.K. airports this week or help London firefighters put out blazes that raged across overheated buildings, or give school kids enough energy to learn. For most people, sweltering in homes designed for a different climate, the heat was oppressive and disruptive, if not terrifying. The good news is, you can’t gaslight people out of feeling extreme temperatures—no matter how many times you call them a snowflake, writes Ciara Nugent. The bad news is, we need to work a lot harder to make those in power feel the heat. Read on at the link in bio. Photograph by Jose Sarmento Matos (@josesarmentomatos)—@bloombergbusiness/@gettyimages