“In 2015, Marla Catherine’s older sister, Evelyn convinced her to start a youtube channel. Evelyn would edit the videos, and Marla would star in them, Marla agreed hoping this would mean spending more time with her sister. Since then, the girls have created a community of over 1.5 million and over 500,000 followers on Instagram. “Evelyn and I have an 8 year age gap and we didn’t relate to each other much because she was graduating high school and I was starting 7th grade.” Marla tells me while sitting in a coffee shop in Provo, one rainy day in June. Her sister, Evelyn sits next to her while they share oatmeal and avocado toast. I sip an iced chai as I listen to Marla tell me about when the videos started doing well. “We had been posting videos for about a year and then at the end of the summer (2016) we did back to school videos. We were getting seventy or eighty thousand views on what's in my backpack, or how I decorate my locker. That’s when we really grew because all of these girls who were around my age started to follow me.” “ @ilovelucyivey talks to @marlacatherine & @septembermarie about social media, faith, Youtube and starting clothing brand, @shopjowest ! Check it out now 💙 Photos @ashleyjensenphotography Production @ilovelucyivey