iamleonide
Nov 10
429
4.3K
45.5%
Super proud to be part of the new FENDI X SKIMS Middle East campaign
This campaign is giving me LIFE !
Thank you to the best creative team, you guys are out of this world đ
Cheers to seeing more and more diversity in the luxury industry đŞđ˝
Because we are #allmuses
I started modeling exactly 2 years ago and I have been lucky enough to be graced with AMAZING opportunities.
The 2 SKIMS campaigns I have done are definitely part of my best memories.
I am even more thrilled to see this collab happening with Fendi as the designs are clearly well-thought of and so flattering for the curves đ¤ thank you a million time @kimkardashian
I hope this will be the beginning of a bigger shift towards a more inclusive luxury industry.
So far, the luxury industry is exclusive by product, but it should not be exclusive by identity.
Thinking that someone that is not a size XS/S/M and doesnât look like the typical Parisian-style-petite-figure is not wealthy enough to acquire luxury items is wrong on many levels.
Although there is clearly a shift that needs to be done on a brand image level, this change needs to happen on the designerâs sides as well and redefine who is the brandâs muse/s first.
I think limiting the brandâs muse to 1 character is too narrow-minded and if the brand is willing to launch in different markets, the muse behind the whole creative/marketing concept should be adapted as well.
Yes itâs a huge work but so are supposed to be the sales â¨
#Allmuses
Creditsâ
Editor-in-Chief: @halehnia
Editorial Director: @gracegordonsf
Account Manager: @ZeenaZaiid â
Producers: @NourUlSabah_ and @AmiraAbulaiti â
DOP: @Klaudia_Zdanowicz â
Stylist: @GraceGordonSFâ
Styling Assistant: Vladislava Morozova â
Makeup Artist: @aida_glow
Hair Stylist: @KirilVasilev
Talents: @deemohamud @olafarahat
iamleonide
Nov 10
429
4.3K
45.5%
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