Since day one, Boll & Branch has made bedding differently. Here, Founder and Chief Designer Missy Tannen shares the innovation behind our new, small-batch Reserve Collection, which is made from the rarest, longest-staple 100% organic cotton on earth. Every thread is slow spun and further enhanced with exceptional, heat-based finishes for a softness unlike any other, so you sleep better at night. #bollandbranch