Artists you don’t NEED tiktok, However you can’t ignore it’s power as a vehicle to promote you as an artists. It’s a lot of people on that damn app. Lol If you don’t want to use it, that’s fine but to have a shot, You have to start making music that’s undeniable, start making music with substance and that makes people feel something, start focusing on connecting with people instead of trying to make a hit. If you don’t want to follow the trend you better be damn committed to making your connection and bond with your fans unbreakable through your music. If you make “mid” music you should be making 12 TikTok’s and Reels a day.