The annual ‘Speed Smelling’ fragrance collection offers our perfumers the opportunity to express their creativity with total freedom. This year, IFF has chosen to honor its American roots with the theme “An American in Paris ”. Meabh McCurtin gave herself a double challenge: first when she chose Andy Warhol as an inspiration for her perfume, and secondly, when she decided to bring us the taste of mushroom soup way before the arrival of winter. A challenge met with flying colors with this reinvention based on the raw material of the perfumers' palette within a classic French ‘Chypre’ structure. A perfume to discover at @rivesdelabeaute (Galerie Joseph - 116 rue de Turennes, Paris) from September 21 to 24. @iffinc @meabh_mc_curtin #artofperfumery #artistsofperfumery #speedsmelling #anamericaninparis #creativity #perfume