I have wanted to touch on this subject for a while now but I don’t really know how I wanted to say it. You will have noticed recently, especially if you work in the social media space that the engagement on your posts will be terrible. It’s plummeted at an astronomical pace for many reasons. IG is changing, it’s expanding, it’s checking out what the competition is doing and reacting. Yes, they are favouring video and you will see an increase of this, plus reels and more over the next 12 months but that doesn’t mean you should stop doing what you are doing. As consumers, as viewers and as social media users we are becoming lazy. We are doom scrolling, not engaging, getting stuck in a Cat video vortex, wondering where two hours of your life went, look I am guilty of it too. Social Media is transient and trending. The algorithm CANNOT be controlled. We are forgetting the exact reason why we joined this platform and what it means to us. We are creatives and this is our portfolio. This is where we share snippets of our life, our adventures and tell a story through our photographs, video and most importantly words. The platform will forever change, it will be a magical ride whatever happens as long as you stay true to your core and your why. Connections became family, and through shared passions of adventure and photography bonds are born. If you are still focusing on numbers in 2022 then I am afraid your priorities are all wrong my friend. If you are reading this and thinking you’re guilty of looking at my likes and my follow count and wishing for more then channel that energy into the people who are already there, nurture that relationship. Focus on your storytelling capability through whatever medium strikes you. If you are a creator and you think that brands or companies won’t want to work with you because of your ‘numbers’ ask yourself if you want to work with a brand that puts numerical value on your creative worth and not on the visuals... Instagram will change, but your creative passion should not. We got this, you got this, we in it together ❤️ *** see stories for full caption ***