dragonausnz
Sep 21
114
0.35%
Looking back on last week, Dragon took to the town, lighting up Post Office Lane on a quiet Tuesday evening in Wanaka.
The launch event celebrated the release of The Josiah—the signature sunglass of Olympian and six-time X Games medallist @jossiwells, and if one thing's for sure—it wasn't short of a good time.
The release took place during the Jossi Wells Invitational (JWI) event window & lined up perfectly with Dragon Week @cardronanz, a great excuse to make some noise about a forward-thinking frame. The evening boasted drinks from our friends at Export, one of the athletes spinning tracks, a design ethos speech from the man himself, & a video premier that highlighted how Jossi’s vision came together.
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“The design ethos behind the frame was to harness the confidence accustomed in action sports & instil that into an item in which the wearer can carry that confidence into everyday life. Each colourway is designed for thriving in a different environment, The Josiah is straight to the point, the sharpshooter in any situation,” Jossi Wells
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The Josiah is now available online and in select retailers globally.
Images by @lennonbright.
#dragonalliance #premiumeyewear #jossiwells #singaturesunglass #jossiwellsinvitational
dragonausnz
Sep 21
114
0.35%
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