In 2021, brands and creators broke new ground on TikTok. Marketing leaders engaged with this generation’s storytellers to co-create at the speed of culture, inspire brand love, and sell out products in real time — ushering in a new era of marketing that’s rooted in storytelling, connection, and authenticity. Congrats and thank you to everyone involved especially, @kaito & @pierreyork. CORE TEAM: Photographer / Director Carlos “Kaito” Araujo Creative Direction Donavan Pierre York Manager Dave Shirley Jr. Sketch Artist Jake Larsen @SpringStudios Creative: President Morgan Buksbaum Executive Creative Director Jason Moses Creative Director Richie Kuncyusz Design Director Angelo Semeraro Group Account Director Katie Pilot Account Manager Noelani Reyes Executive Producer Matthew Laskey Executive Producer Matthew Rodriguez Producer Valentina Brugnoli Senior Copywriter Lilian T. Mehrel Art Director Lorenza Centi Designer Hesiona Celo CREATIVE PARTNERS: A-Z Director Ryland McIntyre BTS Director Nick Wiesner Fashion Stylist Soraya Dayani at Art Department Hair Artist Kenna at Art Department Nail Artist Ada Yeung at Bridge Artists Makeup Artist Joseph Carrillo at Exclusive Artists Management Set & Props Gerard Santos at Lalaland Artists https://tiktokculturedrivers.com/ #tiktokculturedrivers https://tiktokculturedrivers.com/