#WHOISSHE? WE’RE GLAD YOU ASKED. This question has been on the tip of our tongues for the past twelve months, & for good reason. Look, we get it—you probably have more questions than answers at this point, but if you let us have a minute of your time, we’ll be sure to indulge you! As a brand, we’ve always been in awe at how many amazing women choose to wear Dragon goggles when skiing or snowboarding, pushing themselves & our products to the limit. Additionally, those same women had previously drawn from our unisex sunwear collection every season. Considering this, we felt it was the perfect time to repay that trust & investment with our brand through a dedicated ladies’ collection in our sun wear line, allowing us to foster stronger relationships with our community while staying true to the roots of our brand. It seemed simple enough, but when we dove into the nitty-gritty, we still weren’t sure who Dragon’s female customer was—we know, crazy considering we were selling a lady’s range. When we really broke it down, one thing was clear, we had an incredible roster of female snow & surf athletes, but we couldn’t help but keep asking ourselves the same question, “Who is she?”. Hit the link in our bio to learn more or visit the link below. 🤘 https://dragonalliance.com.au/who-is-she/ #dragonalliance #WHOISSHE