For the past few months, the team has been working on New Balance’s Holiday stage design for their London, Boston, and New York flagship stores. This past week, we had the privilege of installing the designs across the 3 US stores. The goal was to create a warm, inviting space that evoked the feelings and nostalgia associated with spending the holidays with your loved ones in the spaces that bring us the most joy. By utilizing red and white from the brand’s holiday campaign imagery, and introducing greenery and warm wood tones, we were able to transform the space into something truly magical. Needless to say, the whole team knocked this one out of the park!