THIS IS NOT A DENIM PRODUCT project it continues and expands. Born to reposition our vision on the world of workwear, denim, contexts in which the need to innovate and propose a new point of view takes over, faithfully referring to our belief that fashion must be proactive, research, study, and courage to see things from their own point of view, trying to present something to their customers to discuss, not just selling products. The study of Serge de Nimes, reinterpreted with reactive yarns, and asymmetric design, refers much more to the authenticity of workwear, much more than what one might think, and if you want, we talk about it. Write to us. Let's talk about it. In addition to the classic DUTY and CRAFT, just restocked on the site, in limited quantities, in a few days we will present the CARPENTER jacket and the LABOURER fatigue pants in the same fabric, for a minimalist and refined vision of our concept. THIS IS NOT A DENIM PRODUCT, that's why we call it: UTILITY SPECIFICATIONS #denim #sergedenimes #reactivedyed #authenticworkwear #redefine #innovate #redesign #indigo #advancedworkwear