golden hour with @summerfridays ☀️ i shared a little bit about my relationship with the brand in stories and so many of you wanted to know more, so here it is... i met @marianna_hewitt through my work as a beauty editor back when i still lived in nyc and summer fridays was less than a year old. after i moved to la, she asked if i’d be interested in helping write copy for the brand — the answer was obviously yes. @blairbadge and @marlykos had me start with captioning some social posts and writing product copy for the website and mailers, and a few months later, i helped them launch their blog right as the world shut down in march 2020 with the launch of the original lip butter balm. over the years, we’ve created so much magic together. i’ve written dozens of articles for their site and copy for the majority of the existing product line, and have even helped name three products (can you guess which ones?). to this day, they’re one of my favorite clients i’ve ever had. they’re a brand that truly ~gets it~ and rides and dies for their community. it also doesn’t hurt that the products actually are *that* good. i’ve phased out of working with them on a regular basis but will always, always, ALWAYS be a fan. eternal summer (fridays), am i right?