Inspired by our mission of care, 2023 marks another groundbreaking chapter in the evolution of Aveda, our 2 year anniversary of 100% vegan — now and forever. 🍃✨ Our vegan pledge is a critical step in our planet-first commitment. Cruelty-free since our inception in 1978, we strive to set an example for environmental leadership and responsibility. This #Veganuary, Aveda invites our community globally to take the pledge and try a plant-based lifestyle in January. 🍃 Click the link in our bio to learn more about our plant-based pledge. 🤍