In the late 90s and early 2000s, cinema visits in Nigeria slowly decreased as direct-to-tv releases became popular across the country. Cheap to make and featuring didactic undertones, these films were often criticized for their shoddy acting, predictable endings, and recycled storylines. 🍿 Now, in 2022, these films are lauded as being part of “the golden age” of Nigerian cinema. Their unique fashion statements, unintentionally funny scenes, and iconic words and phrases are also being referenced and recreated across the internet. With this in mind, for our latest editorial article writer @vincentdesmond_ spoke to film journalists, actors, and Instagram account creators—including the masterminds behind @nolly.babes—to find out more about why Nigeria’s early movie industry has captured the imagination of younger millennials and Gen Z. 🎥 Read the full article via the link in our bio.