creative direction for @royalfernskincare. after having worked predominantly with product stills we wanted to highlight what has always been the brand's key competence: skin. BEAUTIFUL skin! avoiding outdated beauty clichés we developed contemporary photo and video content. luxurious and modern. elegant yet authentic. minimalistic but emotional. couldn’t have done it without the creative support and the flawless production by @maresasimm and all the other talent! photography @kathrinmakowski digi/light @sebvstivnresch dop @max_thylmann h&m @arzuyoncek @phoenix.agentur models @marlies.pia & @borte.j @louisamodels @lukas_wiehler_ @elf_mgmt