We are ROYAL KEUNE HAIRCOSMETICS 👑 I love the sound of that! Our 100th anniversary became extra special as His Majesty King Willem-Alexander granted Keune the right to use the Royal Predicate. The Predicate is reserved for companies who played an important role in their industry, are of national importance and exist for at least 100 years. It's the crowning glory to 100 years of Keune Haircosmetics.