Is this a trick question? Maybe... While we all love a shiny, moist, and oily whole vanilla bean, more often than not, a lot of people don’t take advantage of the entire bean. The pod of the bean actually contains the majority of its flavor compounds, but most of the time it’s left to dry out after being scraped, losing much of its volatile notes. This is why our signature Ground Vanilla Beans are made using whole beans at their best. We grind our beans at peak freshness to retain their full flavor and produce a fine, even texture. Each jar is packed with vibrant flavor from both the inner caviar and outer pod, zero waste, full-bodied flavor, and extremely practical. So we vote, Ground Vanilla Beans all the way! . #tahitiangold #vanillabean #vanillabeans #tahitianvanilla #groundvanilla #wholebeans #vanilla #vanillalover