It’s no secret that the beauty industry has a waste problem—but what you might not know is that “waste” goes beyond just packaging 📦 Every brand has to go through production trial runs before getting a final product out to market. So what happens to these trial batches, or even batches that go wrong (texture changes, packaging swaps, etc)? Usually—they get thrown away 🗑 That’s why @kravebeauty created the Waste Me Not Kit—made up of 3 product *misfits.* Instead of throwing away these batches of product, they are working towards reducing waste and educating others on what really goes on BTS in the beauty/personal-care industry ♻️ You can buy their Makeup Re-Wined “pilot” for half off at $12.50 (same great formula, just a more fluid texture) and their Matcha Hemp Body Wash for $8 (until supplies run out!) It’s time to normalize talking about waste in the beauty industry 💄 #WasteMeNot #kbpartner ad #cleanbeautymovement #sustainabilitygoals #sustainablebeautyproducts #cleanbeauty