For the first time in the history of the International Fashion Calendar, 100 Saudi Design Leaders will show their Spring/Summer 2023 Collection in Milano, to the best top buyers from USA, UK, Europe, GCC and Asia. Saudi 100 Brands programme is a Saudi Arabian Ministry of Culture initiative empowered by the Fashion Commision that supports Saudi brands to develop their fashion, luxury and jewellery businesses, providing them with the best tools to grow in local and international markets. From 22 to 25 September 2022, Saudi 100 brands leaders will be present in the most famous showroom in Europe: WHITE SHOW, where they will introduce the Saudi products to the wholesale market. Also, from 20th September to 15th December, Saudi Designers will showcase their collection in the LUXURY Digital Showroom JOOR, creating online businesses with more than 10.000 worldwide buyers. Please join us and be part of this significant moment for the remarkable implementation of the Saudi Vision 2030 in Milano, Italy. @whiteshowofficial @joor.co @saudi100brands @fashionmoc @mocsaudi #s100bwhitexjoor #whitexjoor #whiteshow #signofthetime #aneyeonfthefuture #joor #saudi100brands #saudiarabia #milano #ss2023