The science behind... How does COLOUR ALCHEMY change colour? Our innovative formula uses heat-reactive, structured light technology to reflect only specific wavelengths of colour to you. This means as the temperature in the environment rises and drops, the helix-like structure of the formula expands and contracts, changing the colours you see. Before COLOUR ALCHEMY, had you heard of structural colour? 📸: @lauradester Model + Dancer: @princessstarzie Hair stylist: @thick.cuts