Inspired by nature, brought to life by science. Introducing structural colour into the world of beauty is a new concept, one that opens up a world of possibilities in how we see and experience colour. Before now, these colours and shifting tones we'd only seen in nature. Amazed by its beauty, we took this inspiration and developed it into hair colour. Swipe to see a diagram of the electromagnetic spectrum, displaying the range of colours and their wavelengths that we are able to see. What element of the natural world would you like to see developed into beauty next? No limitations. 📸: @stopforthstudio