Our pop-up store with @crosbystudios merges their radical approach to the retail experience with our cutting-edge AR technology. Rather than relying on traditional retail infrastructure — comprising cash wraps, decorative furniture, clothing racks and hangers — the concept store is designed as an interactive space in where people are able to create, commune and explore through content creation without being stunted by physical objects and inefficient processes. Through our proprietary AR clothing technology, visitors will have the opportunity to try on digital-only pieces at the concept space, introducing a new, innovative way to shop and engage with fashion using only their smartphones. Located in SoHo, New York, the AR retail pop-up will be open September 7-18, 2022.