Brands, we need to chat ☕️ The data is clear: Aussies expect you to be taking real action on the big issues (like climate change, waste and mental health). BUT if you ask them if they believe brands are actually TAKING action on those issues – a pretty big gap emerges. In other words, even if you're doing great things for the community or the planet, the general feeling is that businesses aren't pulling their weight. While this doesn't sound like great news - least of all those businesses that ARE doing their bit - it's actually a huge opportunity. With some strategic, smart communications and clear, ambitious commitments, brands can really bring their customers and consumers along their sustainability journey, building their loyalty and credibility along the way. Want to know more? Download our latest research report via the link in our bio 🔥