The new label design for Wild Mint says it front & centre: gentle laundry soap for the clothes you love Laundry soap not just for your delicates, but for all your favourites that need gentle care. Soak is multi purpose. We designed it that way on purpose. Marketing multiple “specialty” washes as “necessary” goes against our goal of thoughtfully designing products that maximize usability and keep your laundry product arsenal to the minimum.