What’s your "why"? CEO of @prescasportswear, Robb Webbon, told us his first nudge to join 1% for the Planet came from Vincent Stanley, @patagonia's in-house philosopher. From there on, Presca has been a business member, solidifying their brand values and aligning their climate-positive mission. @healrewilding, Presca's official 1% nonprofit partner, has developed an accessible model to help the wider population contribute to the land and aid in its recovery. “This isn't just about climate change, but the massive loss in biodiversity... It is important for us to focus on conservation and start closer to home. As a climate positive sportswear brand, partnering with the likes of 1% and Heal Rewilding help us to not only be climate positive but also biodiversity net positive. It is looking at all of these things as intertwined.” 📸 Presca Sportswear #onepercentfortheplanet #businessmember #donate #rewild #sportswear