Part two of the Zen Dew Takeover is dedicated to the women who built the antidote to beauty fatigue 🛍 After nearly twenty years as retail beauty buyers, Lisa King and Erika D’Amboise watched the aisle grow louder, more complicated, and increasingly disconnected from what people actually needed. Their insider POV didn’t just shape @zen_dew_official: it is the brand’s backbone. From Soft Life boundaries to ancestral ingredients with centuries of receipts, they’ve created a line that’s intentional, proven, and refreshingly uncluttered. Meet the founders redefining what simplicity can look like when it’s done with depth, integrity, and a very clear filter. Full feature is coming up NEXT 🔥 💋XO, @bethanyparisramsay & @shiri_feldman