Craig Mathews, co-founder of 1% for the Planet, in his element 🎣 “Patagonia founder, Yvon Chouinard and I have known each other for over 30 years. One day in 2000 while we fished together, we discussed our shared interest in giving to grassroots-advocacy organizations that fight for conservation and environmental programs we believe in. Yvon and I discovered our businesses were each giving back a percentage of our gross sales to these causes and our businesses were growing stronger by doing so; our customers supported us due to our supporting these grassroot-advocacy groups. It was then that we decided to begin 1% for the Planet and we are glad we did!” Images shot by the talented @forrestmankins #founderstory #donate #climateaction #onepercentfortheplanet