Introducing GENTLE FULLNESS @gentlefullness Gentle Fullness is an expansion of the Story mfg. universe that explores design from a slightly different angle to create new worlds. What does that mean? We aren’t entirely sure yet - we don’t want to box ourselves in at the start but we’ve been asking questions like “Are there super-eco dyes that aren’t from raw natural materials?”, and “Is there a place for synthetics? If so where?”. Where Story mfg. focuses on natural materials, craft and slow-made art, Gentle Fullness is a way for us to explore other spaces that Story rarely ventures. Of course it’s still us, so if you’re here because you feel aligned with our values, this isn’t a cheaper sub-brand, it’s just different. As a sister brand, it’s composed of our design and production team, working with collaborators Dan Pacitti & Oshadi Collective - and we’re working with new people all the time. Its the next step in our long term plan to create a stable of brands under the Story mfg. banner that are aligned by ethics and values, but present different worlds and style tribes. Check it out at @gentlefullness and www.gentlefullness.online