Just one week after COP27 ended, and as the global community should be accelerating the vital work to decarbonize, industry players in the fashion industry are yet again rolling out Black Friday campaigns and reinforcing an unsustainable consumer culture. With less than seven years to combat the severe impacts of climate change, we as an industry must commit to lower our emissions drastically, and to limit our resource consumption is a crucial step to succeed. In today’s reality with high energy prices and inflation, a Black Friday deal can surely feel like a relief for consumers, but we hope it can also make consumers revaluate their wants and push them to resist the Black Friday temptation of consuming in abundance. CPHFW strongly believes brands have a big responsibility to combat fashion’s high-speed consumer culture by rejecting immense price reductions and aggressive sales campaigns such as Black Friday. As such, CPHFW’s Sustainability Requirements include various action points for brands to limit their production volumes while encouraging responsible consumer patterns as part of their sustainability strategies. Read more about the crucial step of limiting fashion’s resource use to reduce its climate impact and how CPHFW’s Sustainability Requirements are nudging brands towards this direction in linkin.bio.