Lee Jeans originated in 1889 and has been making denim that is practical, stylish, functional, comfy, easy to wear and most of all long lasting since Lee’s inception. Each classic Jeans cut is durable, designed to last and transcend fashion seasons. With 130 years of denim innovation, Lee is leading the way in using innovative technology and fibres to reduce its global impact, whilst also making denim that is friendlier to the earth and the communities that work with Lee. I am really excited to spotlight Lee’s amazing new high waisted, loose fit cut. Everyone please meet the “Drew” Jean. Made from cotton hemp, a fibre that is naturally organic and doesn’t need pesticides to grow, hemp requires half the land (preventing deforestation) and 4x less water than cotton to produce. You can find out more about the incredible work Lee are doing with their programme For A World That Works https://eu.lee.com/uk-en/for-a-world-that-works.html. Which I will also be highlighting in a documentary soon 😊 #leejeans #leejeanseurope #leefitsme #DrewbyLee #discoveryournaturalfit #denim #jeans