In collaboration with one of the most sustainable mills in Europe, CUUP’s design team created a capsule using the finest gauge lurex in the world. Lurex yarn is plated into a unique construction that is supremely soft and comes to life in metallic hues of gold, pyrite, and onyx. Inspired by artist Lynda Benglis, and her 1970s metallic works bridging minimalism and decoration, we set out to create a fabrication uniquely modern in its ability to be both technical, beautiful and comfortable ✨ gorgeous campaign with stunning @nisaapouncey ✨ great work all around ✨ a big congrats to the supremely talented dream team @cuup 🖤