You care about living more sustainably and leaving a smaller footprint. About using products that go easy on the environment, buying less, and reusing what you already have. It matters to you - and it matters to us, too. That's why we’re committed to being as good for the planet as we are for your clothes. What we do: 🍃Gentle, cruelty-free ingredients. Soak, Flatter and Handmaid are all made with 97% plant-based,renewable ingredients, and no animals have ever been used in any part of our process. 🍃No-rinse formula. When you hand-wash with Soak’s no-rinse formulation (or skip the rinse cycle for machine-washing), you save up to 11 gallons of water. Plus, handwashing extends the life of a garment by 20-30%. 🍃 All our packaging is 100% recycled. Soak pioneered the use of 100% post-consumer resin bottles almost 10 year ago. We divert over 6 tonnes of virgin plastic each year and reduce our carbon emissions by 15.6 tonnes 🍃 Smart use of plastic waste. Our Eco Wash bags are called “eco” for a reason: each one is made from at least 8 plastic bottles. 🍃 Picky about our partners. Soak works with suppliers who integrate sustainability into their everyday practices, and we choose local companies whenever we can: 75% of our suppliers are located in Ontario.