As this season draws to an end and we prepare for the next, I’ve been thinking of what seasonality means when we talk about it, and what it means when others do. Fashion works in ’seasons’, but like so much the meaning and usage is broken and bent to fit sales cycles instead of the natural seasons we benefit so much from and work with. The kind of work we do connects us more tightly because nature is an active collaborator. Like any partner they can be helpful or a hinderance. Our production partners this upcoming season had to contend with challenging rain, while some dye plants feasted and others frizzled. We’re still learning what seasonal fashion production means for us, trying to fit in with the beat of nature and the runaway train of sales cycles. We have to think more like a restaurant or winery than a fashion brand which is really really hard - but I feel like its what sets us apart too. Here’s some things we’ve been working on that are yet to come out, let me know what you like.