Founder-led brands resonate most when the insight is real and the restraint is intentional. What we appreciate about @emiiwi and @heireeofficial is the clarity: one problem and one product to solve it, built with discipline and lived experience. When a new brand comes to market, it can be SKU overload. For HEIRÉE, its focus IS a strategy. 💋XO, @bethanyparisramsay & @shiri_feldman