Is menthol the next weightloss scam? Brown adipose tissue (or fat) isn't some amazing superpower. Yes, lowering your body temperature causes you to burn calories to warm back up. But you don't burn that many calories doing it, and it requires you to be cold all day long! I live in Canada, trust me it sucks to be cold all day long. #diet #weightloss #fatloss #weightlosstips #howtoloseweight #whattoeat